Start-up brand and corporate identity development

Starting a business in a recession isn’t necessarily the financial suicide it might seem. Recession forces business founders to be frugal, it makes them examine their ideas much more stringently; often the startup team is much more focused and committed. And, recessions make companies tougher.

Some of the world’s most well-known companies were once a start up in a recession, facing a future of financial uncertainty – Microsoft, CNN, Burger King, FedEx and Walt Disney among them. And, regardless of the sector they operate in – software, media, food and so on – each of those companies understands the power of their brand and how it builds affinity and trust with their customers.

Whatever the size of your business, the same rules apply. A well executed brand identity will give you differentiation in the marketplace and communicate with your customers. It will tell them who your product or service is aimed at, what it offers, why it’s better than the competition and why they need it. In turn, it will remove fragmentation, providing continuity from marketing through sales to customer support.

In the customer’s mind this increases affinity and builds trust, making them confident in your offering; leading to greater loyalty.

Successfully branded products and services can command higher prices; companies a higher market valuation.

To find out how Barneys can help develop your brand identity call Alex today on 0117 921 4551 extension 208 or contact us here .

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